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Saturday, March 9, 2013

The Cross Promotion Tactic (2/2) - What's Next

Marvel, "Shake it Up", and Innocent Smoothies have all placed their products in Club Penguin within the past year.  But what's next?

Pirates of the Caribbean 5:
Disney recently confirmed that the next chapter in this series will be released in 2015.  While that's quite far off, I think this could be possible.  Rockhopper could visit, with the party being a resurrection of the Pirate parties from year's past.  This could also promote the theme park attraction.  Honestly, I enjoy these movies and wouldn't mind seeing it pop up.
 
Muppets
Disney has said that there will be a sequel to the 2011 Muppets film.  The target audience of this movie and Club Penguin lines up, so this could be a possibility.

Disney Channel Shows
Ok, I admit it.  I used to watch Disney Channel daily, but now I can't name very many shows on the channel. However, since "Shake it Up" got its time in the lime light, I could see more programs getting their share of promotion.  One place I could see a Disney Channel character popping up is the April Fools Party.  Maybe a character who is always joking around on one of these shows could be a mascot with Rookie, akin to the time when Rocky and CeCe joined Cadence as limit time mascots.

Subway
This seems obscure, but let me explain.  Disney recently partnered up with Subway to promote the movies Brave, Fraken - Weenie, and Wreck - it - Ralph in their Kids Meals.  I could see Club Penguin being promoted there.  Maybe the Adventure Party could transform to fit the sandwich shop.  Temple of Vegetables, anyone?*

* I believe Rockhopper said in a newspaper article that the Temple of Vegetables does exist, so it is part of canon.

Star Wars
When Lane Merrifield took to Twitter to talk about the Star Wars accusation of Disney, many thought that meant Club Penguin was going to get a party worthy of Yoda.  While obviously the purchase is young and Disney has other things on the objective table, meaning that the party (if there is one) would be far off, I believe it could happen when Disney releases the new movies.

Pixar
Disney usually distributes one off the animation powerhouse's films each year giving plenty of opportunity for promotion.  Personally, I wouldn't mind seeing some of their movies given new life in Club Penguin - who doesn't want to don a Mater or Merida costume?

Frozen
This movie is a new animated feature coming from Disney.  Could a Festival of Snow 'esque party to coincide with it be in the cards for Club Penguin?

As Billybob would say - Waddle On!
- Chillin43

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