Disney acquired Star Wars for four billion dollars in October of last year. With it "a new hope" was given to Star Wars fans, who watched, with perhaps cautious optimism, when Disney announced Star Wars would be given a new life, while retaining its roots.
They announced that there would be a seventh, eighth, and ninth movie produced for the Star Wars franchise, with more possible depending on box office receipts. They also said there would be singular, stand-alone films based on specific Star Wars characters released in between. Along with this, they told the public that a new Star Wars animated series would be debuting, replacing the wildly popular Clone Wars series. Other than that, things would stay pretty much the same.
| Source: Wikipedia |
So, with all that in mind, why is Club Penguin advertising this? Why now? Why ever, honestly?
While I'm not completely against Star Wars (I have never seen any of the material in full - I've seen bits and pieces, but I can't say I'm enthralled with it), I have to say the timing of this party is a bit off. With all other advertising parties, there was a specific product Club Penguin was trying to advertise:
Marvel Superhero Takeover 2012: The Avengers
Ultimate Jam - Make Your Mark: New episodes of Shake It Up/Shake It Up Contest
Adventure Party Temple of Fruit (and Smoothie Smash, for that matter): Innocent Smoothies
Marvel Superhero Takeover 2013: Iron Man 3
Disney/Pixar Monsters University Takeover: Monsters University
| Source: Teaser-Trailer |
However, with Star Wars there doesn't appear to be a main goal. As far as I, a non-Star Wars fan, can see, there are no important Star Wars events for the rest of the summer, or 2013, for that matter. The only thing that stands out is the thirtieth anniversary of film six, Return of the Jedi, but that isn't really selling anything specific. The next really important event on the Star Wars calender happens in Fall 2014 when the new cartoon, which I mentioned earlier, debuts. It's a wonder they wouldn't wait for that. Sure, there's merchandise and other things to sell, but still.
And then, there is this matter - how many younger kids (who make up a large majority of Club Penguin's "population") do you know that love Star Wars? Not many, huh?
| Source: Digital Journal |
The reason I say this is because Star Wars is geared more towards the older crowd - who makes up a smaller portion of Club Penguin's audience. Now, compare this to other properties Club Penguin has taken on in the past.
Younger kids go wild for Marvel. They are also in the target range for Shake It Up. And, the last time I checked a substantial amount of people have a taste for smoothies (although of course there will always be people who don't like these things). As you see, these are things that a lot of people from Club Penguin's main demographic can get behind.
As for Star Wars? Well, there will be people from the aforementioned more youthful demo and people from the other half who it can be marketed to, but it's not as broad. Compared to the other properties, it not as marketable on Club Penguin. Sure, it will help Disney sell things, but it probably won't be as successful as the other products' crossovers. They have their reasons I suppose. Either way, I'm excited to see how Club Penguin infuses the stories into their game.
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| Source: Star Wars Wikia |
As Billybob would say, Waddle On!
- Chillin43
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